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The Rise & Rise Of The Colour Ereader
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Kindle power.

The Amazon Kindle, an e-book reader, was created and produced by Amazon.com. this amazing product would allow users to carry around their whole library in a compact form and read whever they liked, plus they could download new publications anywhere in the world as long as they could connect to the internet. The original Kindle launched in November of 2007 at a cost of $399 and sold out within 5 hours. This amazing product remained out of stock until April of 2008. It feature 250 MB of internal memory and was the only Kindle produced that featured an expandable memory with an SD card.

Kindle 2 was launched in February 2009, with more advanced features such as text to speech options so text could be read aloud. This had a whopping 2GB memory of which 1.4 GB was accessible to the user.  Amazon boasted that Kindle 2 could hold 1500 non illustrated books.

Other launches of the ereader included the Kindle DX, which was launched in May 2009 and had a larger screen that supported PDF files. In addition, you could rotate the screen when the Kindle was turned on its side, and was 3G enabled, which meant it was wireless and could connect to the web.

In July 2010, Amazon launched the Kindle DX Graphite, which was a 3rd generation but did not have a wireless option.
Kindle 3 came onto the market in July 2010 with two versions, a Wi-Fi version and a 3G Wi-Fi version. It was available in two colours, white and graphite. Kindle 3 is the current option available in stores right now at special prices, with incredible packages.
Kindle 3 is smaller, lighter and faster, is incredibly slim, can hold 3500 books, and you can read for a month without re charging. One version features 3G wireless, which allows you to download books anywhere. The screen looks exactly like paper, so itís easy to read and you can still read in bright sunlight. It uses E Ink technology, which provides amazing screen contrast and displays ink particles electronically.

You can access blogs, take your documents with you as well as reading PDF documents.

Prices have dropped and you can grab a new Kindle 3 from just £111.

You download your chosen books, and with the kindle 3 you can downloads and start reading within 60 seconds, which is incredible. Kindle operates in monochrome, which to some users limits its capabilities, especially if you have downloaded books with pictures and illustrations.

Kindles popularity has risen year on year and although figures were never officially released by Amazon it is believed that they sold over 8 million kindles in 2010. As the Kindle advances with technology, more and more people want one.

The Nook e Book

Now there is something on the market, which rivals Kindles popularity.

Nook Colour, produced by Barnes and Noble is a 7-inch touch screen LCD colour e reader. Nook does not feature e- ink, which makes it a tablet device as well as a reader. Nook Colour also supports media such as video and audio and is Wi-Fi enabled. Yes, you would think it is a run of the mill tablet, but you can lend and borrow books to other users, plus Nook is created to support Android applications so is very flexible.

This colour reader has had incredible reviews, and tops the charts in terms of colour e readers.

You have access to over 2 million books, which you can download from the Nook bookstore. Full colour magazines are available which feature special extras and you can subscribe to. Youíll find thousands of apps you can downloads like you would an iPhone or Android phone to keep you entertained, informed and allow you to shop or perform processes. The Nook offers inter changeable frames in different colours and styles. You can email and watch your favourite videos, and this full colour e reader is incredible value, at around £249. It is cheaper than an iPad, and it probably does the same amount or more than that.

In fact, the Nook Colour has taken on the iPad and had sold 3 million units from its launch in November 2010 to March 2011. It was a bold statement for Barnes and Noble to produce a full colour tablet which although wasnít marketed as a tablet did everything the other tablets on the market did, yet priced it a lot lower to come in line with the likes of the Kindle.

Nook vs. Kindle vs. iPad
What do you really want out of an e reader? Do you want to be able to basically download and read books, no fuss, and no fancy stuff? A tablet that is light and compact? Then you should go for Kindle.

If you want something that is state of the art, and provides a quick user interface with amazing colours and access to thousands of videos, websites, media with wireless capabilities, then you should go for the iPad. If you want all of the above but donít want to fork out hundreds for the privilege, the Nook colour is perfect for you. Android has come a long way and equals the power and performance of Apple Products.

Kindle Dwindle?

Will the popularity and features of the Nook decrease sales of Kindle? Possibly. Like anything, these products will always have their loyal followers, which will fight to the death. Then a new fad appears on the scene and everyone becomes a fan. Other companies are producing colour e readers but nowhere near the standard of the Nook and nowhere near the price.
Who is the next big player in E readers?

Apple promises you can read books on the ipad, yes thatís true. ZZbooks have created an advanced e-reader at around £99 and Next book have produced one for about £114, but it seems as hard as everyone tries Nook Book seems to be taking the top slot. Who knows the next version of the Kindle may be an all dancing all singing, colour, laser, media supporting reader. But then it wouldnít be a reader would it? It would be a normal tablet.

Personally I like nothing more than to look at all my actual books on the shelves, yes they sit there for years gathering dust because I donít ďhave timeĒ to read them. So I wouldnít probably appreciate a Kindle as a gift, Iíd rather have a NOOK colour
J